From a company polo shirt to a branded coverall suit, it is important to consider these benefits when investing in a driver uniform for your company.
- Page Contents
- Brand Recognition
- Brand Promotion
- PR Opportunity
- Consistent Presentation
- Durable Reliability for Drivers
- Team Building
- Boosts Morale
- Staff Retention
Here's a quick question to explain the uniform benefits in very simple terms: Can you think of an iconic driver's or delivery staff uniform?
If you need further proof of the effect a driver uniform can have on your business, think about UPS and Royal Mail. Both of these courier services are noticeable and recognisable because of their workwear.
A postman’s red sack and the UPS brown coveralls are as iconic as it gets when it comes to company branding. If your delivery drivers are wearing a recognisable uniform, this will create status and familiarity for your business. Every time they enter a building, the uniform will help to cement your business in the consciousness of those who see them.
This brand recognition - brought about by the familiarity of your driver’s uniform - will cause increased repeat business.
People who notice your drivers daily will become more familiar with your business. Everyone who sees your drivers in their uniforms for the first time will also see your business, and your brand for the first time too.
If they are in old, worn-out pieces of clothing, this is the impression that people will form of your company. Also, if they see drivers in different uniforms, this will create confusion as they will not appear to be working for the same business. It will appear mismatched and disjointed; and so will your business.
However, despite this, not all drivers must wear the same uniform. Certain drivers might wear one colour and another type of driver a second colour. What is crucial is that their style of uniform, branding and outward aesthetic matches.
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Investing in uniform for your driving staff and launching it to some fanfare is a great PR opportunity. This shows you are investing in your business, building trust and reliability amongst your potential customer base. It is a sign that your business is growing and can be relied upon.
A handy way to create publicity is getting coverage in local or industry press.
Consistent presentation equates to being associated with a professional and reliable service. If someone sees your drivers around town or on the roads, and they look the same, then the better your business will be presented.
This consistent presentation helps to further build your brand recognition and promotion, but can only be achieved through adopting a driver uniform.
Well designed workwear may seem like a costly investment to some businesses. However, once you factor in all the benefits in this list and the fact that a uniform is designed and constructed for work, the investment is sensible.
In terms of durability, workwear the is tougher and longer-lasting means you avoid the false economy of wearing out regular high-street clothing. If your drivers are loading and unloading, washing the items or wearing out the seat and backs from spending large amounts of time sitting, workwear offers the most longevity. Do not forget to consider the other benefits in this list.
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From Team GB to the service team at your local McDonald’s, there is a reason that successful teams all dress alike. It helps to foster an extra level of team spirit and togetherness.
When people are dressed alike, they feel more like a team. The more together they are, the more they will want to work with each other. They also will not want to let the team down so will strive to work for the benefit of the team.
A uniform is a simple way of fostering this team ethos.
People who are part of a team are happier about themselves and their workplace. When work is getting hectic, it is good to lean on your colleagues for help or understanding they are going through the same things you are.
This makes for a boost in morale, thanks to the increased team spirit, which has its roots because all drivers share the same uniform.
And if you need an extra boost to morale, just inform your staff that they can claim tax relief for washing their uniform (who isn't made happier by paying less tax!?)
Someone who is happy and is part of a team is far less likely to leave and seek employment elsewhere.
This means you have to spend less time as a business sourcing new drivers to replace them, not forgetting the added financial expense this incurs.
Wearing a driver uniform will create familiarity for your business and create brand promotion. You can take advantage of your driver uniforms by showing potential and existing customers your business is growing.
Having consistent presentation will create further brand promotion and recognition. Investing in uniform is sensible and beneficial, not only for your company but your employees. Looking the same creates a successful team working environment while also boosting morale.