What is the point of buying a custom uniform for your staff? Is it just an extra expense and a hassle you could do without?
There are actually many benefits to kitting your staff out in a uniform that will positively impact on your business and deliver a genuine ROI. And it doesn't need to be expensive, or indeed, a hassle. Here we run through a few of the reasons creating a custom branded uniform is an excellent use of your time and your money. It should definitely be considered as an investment in your business and not a cost.
- Page Contents
- Building a Team
- Increase Your Brand Exposure
- Improve Your Brand Message
- Increased Professionalism
- Types of Clothing You Can Brand
Big companies use their uniforms to improve team cohesion and internal brand identity. Every member of staff is constantly aware of who they are working for and get visual cues that everyone surrounding them is working towards the same ultimate goals.
Regardless of the size of your business, you can take advantage of the team building and company focus a uniform inherently fosters.
But not all employees need to wear the exact same items for it to be a uniform
If you suffer from any hierarchical or respect issues in your business, providing a company branded wardrobe can help to resolve this. Simply have different levels of your hierarchy in different coloured items.
For instance, if your brand colours were Red and White, you could put front and centre shop floor staff in a Red shirt with White embroidered logo, and Management in a White shirt with Red logo.
The fact everyone is wearing team colours shows that everyone is working on the same side. Yet it can help to reinforce manager and team leader's control and influence - as well as make them easier to find when needed.
Marketing reach is always a worthwhile investment for your business and a key part of that is a branded uniform. Each and every time a person sees your logo and company information on clothing worn by an employee, they are being exposed to the company name, brand and identity.
This extends the reach of your business, day after day. Compared to something like print or broadcast media advertising, there is a much longer shelf life to branded workwear.
Considering the number of times your logo and name will be seen on a piece of clothing over its entire lifespan, the return on investment in terms of advertising is fantastic. Your staff essentially become a walking advert when wearing company clothing in and out of work.
And if you are a customer facing business, there will be no confusion as to who is there to help customers.
When investing in your uniform, you are making a conscious decision to take ultimate control of your branding.
If a company invests in a slick website, takes care of their image on social media and maintains high-level branding on company vehicles - it can all be undermined by staff appearing in mismatched or scruffy clothing.
It has to be "One in, All in" though. Uniforms being worn by some staff but not others makes for a disjointed message. It suggests that the company's service will also be disjointed and suffer from the same lack of attention to detail.
If your workforce is seen in well chosen, well maintained branded work uniform at all times, it exudes a level of professionalism that nothing else can achieve so simply.
From stylish business wear for head office staff to high quality work clothing for manual tradespeople in the business - using print or embroidery branding features in your company clothing helps to create a professional outward appearance.
In short, any type of clothing can be customised to become a work uniform. This means that, no matter what your industry or type of business, there are customised clothing options for you to use.
T-shirts can be branded cheaply (our T-Shirt bundles include the cost of decoration) and quickly with various print techniques. Or, for office based teams, more formal wear such as shirts and blouses can be stylishly embroidered to add a touch of business class (naturally, we include customisation in our corporate bundles).
If you are looking for something in between, polo shirts are a hard wearing, cost-efficient and stylish uniform option (we also include decoration in our polo packages).
There are various cost variances too, so all budgets can find that customised workwear is worth it. From colourful transfer printing - which is great for low lifespan items, such as promotional event t-shirts - or something like an embroidered men's Oxford cotton shirt and women's blouses which are made to last; your business can harness the benefits of branded uniform at work.
Now you know why you need a uniform for your business...
If you would like to order new uniform, Xamax are here to help.
We can guide you through the decision making process and supply you with cost-effective clothing with the best quality branding in the industry. Give us a ring on: 0333 242 9791, request a callback here, or order your uniforms online from this website.
You can also order a visual sample to show how your company logo would look on many different types of uniform.
We look forward to being of service to you.