Christmas Work Uniforms: A Marketing Opportunity
Christmas comes but once a year, and with it comes a golden marketing opportunity using seasonal employee uniform.
You already know that a branded uniform or workwear helps build your brand identity, but at Christmas you have the chance to really stand out from the competition. You have an opportunity to create a long-lasting impression on your clients and customers that you simply do not have the rest of the year.
- Page Contents
- People Are More Engaged at Christmas
- Uniform Helps You Stand Out
- It Does Not Have To Be Expensive
- How To Use Christmas Uniform for Marketing
- If You Don't Already Use Uniform
- Free Visual Sample Offer
Especially for B2C businesses who rely on consumer trade, but for other businesses too, the Christmas period is a time when people are more open to your marketing efforts.
There is goodwill in the air, work pressures are often lessened and this means people are more relaxed and willing to engage with businesses.
You can use this to your company's advantage by partaking in the spirit of the season through a visual gesture (i.e. your custom work clothing) that catches a customer's eye and inspires them into engaging with your business
People are going to buy something. That is what they are out in the December weather to do. It is just a case of grabbing their attention and imagination.
Branded work uniform helps in creating a brand identity at the best of times, but when given a seasonal twist, it can be especially effective.
If your customer facing staff are all wearing clothing which wishes people a "Merry Christmas & Happy New Year" from YOUR brand, this shows a distinct level of professionalism and forethought.
If other businesses are not getting in the festive spirit, yours will be set apart as a stand out and accessible brand.
There is no need to be the type of workplace to have the Christmas songs on repeat throughout the whole of December. You can subtly use embroidery or print techniques on your custom work clothing to send a classy, professional message to your customers.
If a complete new uniform just for Christmas is out of reach for your budget, it is possible to save a lot of money by purchasing "one-size fits all" items, and storing them throughout the year - much like you would your Christmas decorations.
For instance Cafés, Restaurants, Takeaways etc - You could give employees a Christmas themed Apron to wear.
A Christmas printed T-Shirt over the top of usual work uniform is another way to join in the festivities.
This is quite a common tactic. Many of the big brand Supermarkets and Cinemas simply give employees a Christmas T-Shirt to wear over the top of their usual uniform. As far as customers are concerned, staff are just wearing their uniform.
This can reduce the cost of a special festive uniform to just a few pounds per employee.
If you already have custom work clothing which features the brand logo or name on the left breast, you could provide alternative garments to be worn at Christmas.
For example, if you are a restaurant, shop or any other more relaxed, customer facing workforce, you could use the same items but with a printed message on the back. Even if only worn for a couple of weeks, it will be a winning touch that customers will appreciate.
Or you could change the colour of the uniform garments to something more in line with the season, Red or Green perhaps. This would keep everything on brand, but with a Christmassy twist and maximise first visual impact.
As mentioned above, you do not need to go all out for the season: a Christmas T-Shirt or Christmas Apron is a fantastic way of getting everyone into the festive spirit without breaking the bank
If your company does not already have uniform clothing, you could take this as an opportunity to go for maximum marketing impact. A striking and festive red shirt with a well wishing message from the company will hit would-be customers with a feel good tone.
This will make for a lasting impact and creates the impression that you are a brand on the up - people will want to be a part of the upwards movement.
An old adage goes:
"When a travelling salesman is struggling to reach his targets, the first thing he does is upgrade his car"
Whilst this is a cliched analogy, it does illustrate the point that first impressions count. This is especially true at this time of year.
Custom work uniform which delivers a seasonal message exudes confidence, professionalism and a festive tone. All of which result in making people more likely to choose your company over your competitors.
See what your own branded uniform looks like with a festive message, check out our free visualisation offer.
Since 'tis the season of goodwill, we are offering free visual mock ups of what your own custom work clothing will look like. Just click below to get started.