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How Company Uniforms Improve Teamwork And Increase Brand Awareness

If you want to improve teamwork and increase brand awareness, a new company uniform will definitely help. This post outlines why in one easy 2 minute read.

And it doesn't really matter what sector you are in, a uniform can really help improve your business.

Your Company Uniform Will Improve Teamwork

The principle hinges on the simple psychology around visual cues.

There's an old sporting adage along the lines of:

"Look like a team, play like a team"

This is also true within business.

Caterers in uniform
Different uniforms, but a uniform look.

When somebody turns to their colleagues and it's clear they're both part of the same team, it instinctively encourages trust. Branded company uniforms are not a magic wand to fix teamwork issues overnight, but it is a powerful tool to help solidify a wider company culture.

The fact that people across the business are wearing the same items of branded clothing will help remind staff that, whilst at work, they all share at least one thing in common. They are all working towards a shared goal.

The uniform is a visual reminder of that.

And it does a lot more. For example uniform clothing at work can help to;

  • Establish Equality
  • Remove Segregation
  • Fuel Work Ethic
  • Give A Sense Of Direction
  • Increase Staff Identity Via A Sense Of Belonging

All of these factors are explored in a little more detail in this blog post.

How Company Uniform Increases Brand Awareness

An identifiable uniform for your staff will help to keep a consistent appearance. Familiarity and consistency are the major components of establishing a brand.

A less formal uniform
A Less Formal Work Uniform

This is absolutely crucial if your clients or customers deal with different members of your team.

The authority of your brand will be increased whenever a customer interacts with each member of your team, simply because they are wearing the same company uniform.

This is signifies a unified, professional attitude that exists across the entire company.

Staff will be reminded that they are representing the company shown on their uniform and be more conscious of their actions. This results in a service which is fitting to building your brand.

Besides being presented with a consistent appearance from your team, staff uniforms also have the added benefit of showcasing the brand even when viewed out of context.

The brand is put in front of another potential client or customer whenever the uniform is seen outside of your premises or work environment. From the queue in the sandwich shop to wandering around a trade show. An employee in uniform will always be showcasing your brand.

Whenever your company's uniform is on view, it shows that this is a business which can be trusted, has an eye for detail and is consistent.

And people are more willing to work with a brand which is professional and trustworthy.