This website is owned and operated by XAMAX® Clothing Company Ltd. This Privacy & Cookie Policy explains how we collect, use, store, protect and share personal information when you use this website, place an order, create an account, contact us, subscribe to marketing, or manage your cookie preferences.

XAMAX® Clothing Company Ltd is registered in England & Wales under company number 04248565. XAMAX® is registered with the Information Commissioner’s Office under registration number Z1178677.

1) Who controls your personal information

The data controller for personal information collected through this website is XAMAX® Clothing Company Ltd.

If you have any questions about this policy, how your personal information is used, or how to exercise your rights, please contact XAMAX® using the details on the Contact Us page.

2) The information we collect

You may browse the website without creating an account. However, we may collect personal information when you place an order, register for an account, contact us, request a quote, upload artwork, subscribe to emails, use live or online forms, or manage cookie preferences.

We may collect the following types of information:

1. Name, business name and job role where provided.
2. Contact details, including billing address, delivery address, email address and telephone number.
3. Account login details and account preferences.
4. Order information, including products purchased, sizes, colours, quantities, decoration choices, delivery choices and payment status.
5. Artwork, logo files, branding instructions and order notes supplied by you.
6. Customer service communications, including emails, contact form messages, phone enquiry details and order-related notes.
7. Marketing preferences, email subscription status and cookie preferences.
8. Technical information, such as IP address, device information, browser type, pages visited, referral source, session data and website usage information.
9. Fraud prevention, security and transaction information required to protect the website, customers and XAMAX®.

3) How we use your information

XAMAX® uses personal information for the following purposes:

1. To process, manage, fulfil and deliver orders.
2. To create and manage customer accounts.
3. To provide quotes, customer support, account management and after-sales assistance.
4. To process artwork, logos, branding instructions, embroidery, print and other decoration services.
5. To communicate with you about orders, payments, delivery, returns, samples, artwork approval and customer service enquiries.
6. To process payments, prevent fraud, manage credit accounts and maintain financial records.
7. To improve the website, products, customer service, stock planning, marketing activity and user experience.
8. To send marketing emails where you have subscribed or where we are otherwise permitted to do so by law.
9. To manage cookie preferences and provide website functionality.
10. To comply with legal, regulatory, accounting, tax and business record obligations.
11. To protect the rights, property, security and safety of XAMAX®, customers, website users and the public.

4) Lawful basis for using personal information

XAMAX® will only use personal information where there is a lawful basis to do so. Depending on the circumstances, this may include:

1. Contract: where processing is needed to fulfil an order, provide a quote, manage an account, deliver goods, process payment, or provide requested services.
2. Legal obligation: where processing is needed for accounting, tax, fraud prevention, regulatory or other legal requirements.
3. Legitimate interests: where processing is needed for business administration, customer service, website security, fraud prevention, service improvement, enquiry handling, or B2B customer relationship management, provided those interests are not overridden by your rights and freedoms.
4. Consent: where you have given consent, such as for certain cookies or email marketing in circumstances where consent is required.

5) Security

Personal information provided on the website and online payment activity are handled using security measures designed to protect information during transmission and storage. XAMAX® uses appropriate physical, electronic, administrative and technical measures to reduce the risk of unauthorised access, disclosure, alteration or loss.

The website uses encryption technology, such as SSL/TLS, to help protect information during transmission. Please note that ordinary email is not an encrypted communication method and should not be used to send payment card details.

6) Who we share information with

XAMAX® may share personal information where necessary to operate the website, fulfil orders, provide services, protect the business, comply with legal obligations, or support customer communication.

This may include sharing information with:

1. Payment processors, banks and finance providers where relevant.
2. Delivery companies, couriers, pallet networks and logistics providers.
3. IT, hosting, ecommerce, website, security and system support providers.
4. Email, newsletter, CRM, customer service and marketing platform providers.
5. Analytics, advertising and website experience providers where cookies or similar technologies are accepted or otherwise permitted.
6. Fraud prevention, credit reference, debt recovery, accounting, legal and professional advisers.
7. Law enforcement, regulators, courts or public authorities where required by law or necessary to protect legal rights.
8. A purchaser, successor or adviser in connection with any business sale, restructuring, merger or transfer of assets.

Service providers are expected to use personal information only for the purpose of providing their services to XAMAX® and to apply appropriate confidentiality and security measures.

7) Marketing choices

XAMAX® may use contact information to send marketing emails where you have subscribed, requested information, or where marketing is otherwise permitted by law.

You can unsubscribe from marketing emails using the unsubscribe link included in email communications. You can also contact XAMAX® to update marketing preferences.

You have the right to object to the use of your personal information for direct marketing at any time.

8) Cookies, pixels and similar technologies

Cookies are small files placed on your device. Similar technologies, such as pixels, tags, scripts, browser storage and tracking technologies, may also be used to store or access information on your device.

XAMAX® uses cookies and similar technologies to operate the website, manage shopping basket functionality, remember preferences, protect the website, understand website performance, improve user experience, measure marketing activity and provide more relevant advertising where permitted.

The website may use the following broad categories of cookies and similar technologies:

1. Strictly necessary cookies: required for core website functions such as secure login, shopping basket, checkout, security, fraud prevention and cookie preference management.
2. Website experience and analytics cookies: used to understand how visitors use the website, which pages are useful, where errors occur, and how the website can be improved.
3. Marketing and advertising cookies: used to measure advertising, understand browsing behaviour, improve campaign performance and show more relevant advertising on XAMAX® and third-party platforms.

You can manage cookie preferences using the cookie preference tool shown on the website. You can also control cookies through your browser settings. Blocking some cookies may affect website functionality, account access, basket behaviour or checkout.

To review or change your cookie choices at any time, use the button below.

Manage cookie preferences

The live cookie preference tool contains the current cookie categories, cookie names, descriptions and lifetimes used by the website. This may change as website services, security tools, analytics providers and marketing platforms are updated.

9) Online account registration

When you create an online account, XAMAX® stores account information so that you can manage addresses, view orders and use account features more easily. You are responsible for keeping your login details secure.

If you use a public or shared computer, please sign out when you finish using your account.

10) How long we keep information

XAMAX® keeps personal information only for as long as necessary for the purpose it was collected, including order fulfilment, customer service, legal compliance, accounting, tax, dispute handling, fraud prevention, business administration and legitimate record keeping.

Retention periods vary depending on the type of information. For example, order, invoice and transaction records may need to be kept for longer than general website enquiry information. Cookie lifetimes are shown in the cookie preference tool where available.

11) Your rights

Depending on the circumstances, you may have rights under data protection law, including the right to:

1. Access personal information held about you.
2. Ask for inaccurate personal information to be corrected.
3. Ask for personal information to be erased in certain circumstances.
4. Ask for processing to be restricted in certain circumstances.
5. Object to processing in certain circumstances, including direct marketing.
6. Withdraw consent where processing is based on consent.
7. Request data portability where this right applies.
8. Complain to the Information Commissioner’s Office.

To exercise your rights, contact XAMAX® using the details on the Contact Us page. XAMAX® may need to verify your identity before responding to a request.

12) International transfers

Some service providers used by XAMAX® may process information outside the United Kingdom. Where this happens, XAMAX® will take steps intended to ensure that appropriate safeguards are in place as required by data protection law.

13) Third-party links

The website may contain links to third-party websites. XAMAX® is not responsible for the privacy practices, security or content of third-party websites. You should review the privacy policy of any third-party website you visit.

14) Changes to this policy

XAMAX® may update this Privacy & Cookie Policy from time to time to reflect changes to the website, services, suppliers, cookies, legal requirements or business processes. The latest version will be published on this page.

15) Questions and complaints

If you have questions about this policy or how XAMAX® handles personal information, contact XAMAX® using the details on the Contact Us page.

You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how your personal information has been handled. You can find more information on the ICO website.