From a company polo shirt to a branded coverall suit, it is important to consider these benefits when investing in a driver uniform for your company.
- Page Contents
- Brand Recognition
- Brand Promotion
- PR Opportunity
- Consistent Presentation
- Durable Reliability for Drivers
- Team Building
- Boosts Morale
- Staff Retention
Brand Recognition
Here's a quick question to explain the uniform benefits in very simple terms: Can you think of an iconic driver's or delivery staff uniform?
If you need further proof of the effect a driver uniform can have on your business, think about UPS and Royal Mail. Both of these courier services are noticeable and recognisable because of their workwear.
A postman’s red sack and the UPS brown coveralls are as iconic as it gets when it comes to company branding. If your delivery drivers are wearing a recognisable uniform, this will create status and familiarity for your business. Every time they enter a building, the uniform will help to cement your business in the consciousness of those who see them.
This brand recognition - brought about by the familiarity of your driver’s uniform - will cause increased repeat business.
Brand Promotion
People who notice your drivers daily will become more familiar with your business. Everyone who sees your drivers in their uniforms for the first time will also see your business, and your brand for the first time too.
If they are in old, worn-out pieces of clothing, this is the impression that people will form of your company. Also, if they see drivers in different uniforms, this will create confusion as they will not appear to be working for the same business. It will appear mismatched and disjointed; and so will your business.
However, despite this, not all drivers must wear the same uniform. Certain drivers might wear one colour and another type of driver a second colour. What is crucial is that their style of uniform, branding and outward aesthetic matches.
PR Opportunity
Investing in uniform for your driving staff and launching it to some fanfare is a great PR opportunity. This shows you are investing in your business, building trust and reliability amongst your potential customer base. It is a sign that your business is growing and can be relied upon.
A handy way to create publicity is getting coverage in local or industry press.
Consistent Presentation
Consistent presentation equates to being associated with a professional and reliable service. If someone sees your drivers around town or on the roads, and they look the same, then the better your business will be presented.
This consistent presentation helps to further build your brand recognition and promotion, but can only be achieved through adopting a driver uniform.
Durable Reliability for Drivers
Well designed workwear may seem like a costly investment to some businesses. However, once you factor in all the benefits in this list and the fact that a uniform is designed and constructed for work, the investment is sensible.
In terms of durability, workwear the is tougher and longer-lasting means you avoid the false economy of wearing out regular high-street clothing. If your drivers are loading and unloading, washing the items or wearing out the seat and backs from spending large amounts of time sitting, workwear offers the most longevity. Do not forget to consider the other benefits in this list.
Team Building
From Team GB to the service team at your local McDonald’s, there is a reason that successful teams all dress alike. It helps to foster an extra level of team spirit and togetherness.
When people are dressed alike, they feel more like a team. The more together they are, the more they will want to work with each other. They also will not want to let the team down so will strive to work for the benefit of the team.
A uniform is a simple way of fostering this team ethos.
Boosts Morale
People who are part of a team are happier about themselves and their workplace. When work is getting hectic, it is good to lean on your colleagues for help or understanding they are going through the same things you are.
This makes for a boost in morale, thanks to the increased team spirit, which has its roots because all drivers share the same uniform.
And if you need an extra boost to morale, just inform your staff that they can claim tax relief for washing their uniform (who isn't made happier by paying less tax!?)
Staff Retention
Someone who is happy and is part of a team is far less likely to leave and seek employment elsewhere.
This means you have to spend less time as a business sourcing new drivers to replace them, not forgetting the added financial expense this incurs.
Conclusion
Wearing a driver uniform will create familiarity for your business and create brand promotion. You can take advantage of your driver uniforms by showing potential and existing customers your business is growing.
Having consistent presentation will create further brand promotion and recognition. Investing in uniform is sensible and beneficial, not only for your company but your employees. Looking the same creates a successful team working environment while also boosting morale.
From a company polo shirt to a branded coverall suit, it is important to consider these benefits when investing in a driver uniform for your company. Page Contents Brand Recognition Brand Promotion PR Opportunity Consistent Presentation Durable Reliability for Drivers Team Building Boosts Morale Staff Retention Brand Recognition Here’s a quick question to explain the […]
Now that the long, cold winter is finally coming to an end, it's time to think about spring workwear for your drivers. Just because your drivers aren't as exposed to the elements as outdoor workers are doesn't mean their workwear is any less of a priority. Drivers often work long, gruelling shifts and what they wear should keep them safe, warm and comfortable while still falling in line with your company's image. Here's our outdoor workwear checklist on what your drivers should be wearing in spring.
Every season comes with its own risks and hazards. Spring is notorious for being temperamental with sudden, torrential downpours being just as likely as blinding bursts of sunshine. Although drivers won't need to be as protected from the outside world as outdoor workers, such as a construction team, they still need workwear that keeps them comfortable so they can focus on the road with no distractions. The points we're going to cover are:
Customised/Branded Workwear Hi Vis Clothing Softshell Jackets Polo Shirts Anti-Glare Sunglasses Customised/Branded Workwear
From a simple polo shirt with the company logo on the breast pocket to a jacket or coverall suit with a slogan emblazoned across the back, branded workwear has many benefits. If you need any proof of the powerful effect a driver's uniform can have, consider Royal Mail or UPS. Many people instantly recognise a Royal Mail postman or woman, or a UPS courier because of their iconic uniforms, which are an integral part of their company branding.
Kitting your drivers out in workwear with your logo or branding on will help give them status and familiarity. It will help build recognition for your company because every time your drivers are out working in public, the uniform will further embed your business in the subconscious of the people who see them. It's a simple way to advertise your services.
Hi Vis Clothing
Although drivers may spend the majority of their shifts in their vehicles, they'll have to leave their vans and trucks at some point to make a delivery, for example. In these cases, they need to be easily spotted by other motorists or by workers at their delivery destination - which is why hi-visibility workwear is essential for their safety.
Depending on the nature of their job, invest in Hi Vis jackets, coats or even trousers for additional protection. After all, there's no such thing as overdoing it when it comes to personal safety.
We recommend the Portwest Hi Vis Premium 3-in-1 Bomber
Softshell Jackets
Spring might not be as cold as winter, but knowing the British weather, the chilly breezes and crisp air are likely to linger at time. It might be a little too 'warm' for insulated coats, but softshell jackets can help shield your drivers from the spring chill.
Although they might be inside their vehicles for the better part of the day, don't forget that they do have to exit their vans every now and again. Investing in jackets that have durable qualities (enforced elbows is something to think about) such as water repellant finishes, are wind resistant and made from quick-drying fabric, will go a long way in boosting morale and productivity among your driver workforce.
We recommend Regatta Uproar Men's Interactive Softshell or Portwest Hi Vis Two Tone Softshell Jacket
Polo Shirts
It's important that your drivers look smart so they're always communicating your company's values in the best way. Imagine how you'd feel if you were a customer and you saw a driver coming up your garden path wearing sloppy, mismatched clothing. Polo shirts are a great choice of uniformed clothing because they look smart, are easy to look after and can easily be personalised with company logos - which, as we discussed in an earlier point, boosts brand awareness.
Again, it's all about branding and professionalism. And it's not just about portraying the best company image to your customers either. Uniforms help your staff look and feel smart, which improves team morale and productivity because they feel more appreciative that you're looking out for their welfare, among other benefits.
We recommend Kustom Kit Ladies' Klassic Superwash Polo or Guildan Premium Cotton Double Pique Polo
Anti-Glare Sunglasses
We all know how unpredictable spring can be. One minute it can be thunder and lightning and the next, there's bright sunshine. When the sun reflects off puddles and reflective surfaces, it can get particularly hazardous for drivers. Invest in polarised sunglasses that not only protect your workers' eyes from UV rays and reduces eyestrain but also eliminate the dangerous reflective glare, which can affect their driving.
We recommend Portwest Umbra Polarised Spectacle
Want to be Fully Prepared for Spring?
Our outdoor workwear checklist for drivers might have been an eye-opener, but in truth, there's so much more to know when it comes to preparing outdoor workers for spring. But don't worry - we have a spring-dedicated Workwear Buying Guide which will outline the average seasonal temperatures, the dangers you need to prepare for and how best to clothe and equip your workers to keep them protected against outdoor dangers.
Download your FREE guide below.
Now that the long, cold winter is finally coming to an end, it’s time to think about spring workwear for your drivers. Just because your drivers aren’t as exposed to the elements as outdoor workers are doesn’t mean their workwear is any less of a priority. Drivers often work long, gruelling shifts and what they […]